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• You don’t need to wash denim and jeans all the time. A few times per season should be more than enough. This makes denim last longer and helps the environment.

• Inbetween washes, you can spot clean surface dirt with a damp cloth.

• To wash denim, a gentle machine wash at 30°C or lower is ideal. There are also specialist detergents available.

• Wash denim inside out to stop the colour fading.

• Hang out to dry, as heat from a tumble dryer could cause shrinkage. The weight of the denim will help to pull out any creases. Avoid using an iron as heat can weaken the fibres.


Denim is a fabric defined by its twill structure ‐ which is exceptionally durable. Originally worn by workers, today this classic cloth is a staple in many wardrobes. Denims can range from 100% cotton to blends that allow them to stretch.


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